在创业浪潮席卷全球的今天，“企业家精神” 被无数次颂扬，但数据却冰冷地揭示现实：亚洲每10家初创企业，仅有1家能存活超过5年。当风口退去、资本收缩，那些曾怀抱梦想的创业者，是沦为时代的泡沫，还是蜕变为真正的商业领袖？ 
 
Amid a global entrepreneurial gold rush, Asia's startups face a chilling statistic: only 1 in 10 survive beyond 5 years. As market frenzies cool and capital retreats, will dream-chasing founders vanish like bubbles—or emerge as true business visionaries? 
 
Astro重磅打造的真人秀《创业特种部队》（SME S.W.A.T.），以近乎残酷的真实性，撕开创业光环，将中小企业的生存之战搬上荧幕。这不仅是一档节目，更是一部商业丛林生存指南，一次创业者灵魂的极限试炼。 
 
This no-holds-barred documentary series strips away entrepreneurial glamour to expose the raw battle for survival in Asia's SME arena. More than entertainment, it’s a corporate jungle survival manual and a soul-searching crucible for founders. 

 
节目以 “特种部队高强度考核” 为核心模式，打造 360度沉浸式实景挑战，从意志力、领导力到商业嗅觉，从团队协作到危机应变，创业者需在极限压力下突破自我，直面经济风口更迭、资源博弈与管理陷阱。 
 
Built on special-forces-style trials, the show crafts 360° immersive challenges that rigorously test every facet of entrepreneurship. Participants forge resilience through simulated market collapses to cultivate battle-tested leadership, hone split-second decision-making in high-stakes scenarios demanding razor-sharp business instincts, rebuild fractured teams amidst operational chaos to master collaborative alchemy, and detect hidden legal and financial landmines that threaten survival. Designed as a pressure-cooker for growth, these scenarios mirror real-world volatility, pushing founders to their limits while exposing the make-or-break skills separating fleeting ventures from enduring enterprises. 
 
节目独创 “四维考核体系”，直击创业核心痛点： 

• 🔥 意志力熔炉：连续高压任务考验抗挫极限； 

• 💥 领导力实战：团队在资源匮乏中凝聚求生； 

• 📊 分析力博弈：瞬息万变的市场数据如何破局？ 

• 💡 创意思维爆破：供需矛盾下，如何用创新杀出血路？ 

 
The Survival Blueprint: 4D Assessment Engine 
This groundbreaking system tackles entrepreneurship's core challenges through ruthless simulations: 

• 🔥 Grit Crucible 
  Forge unbreakable resilience through consecutive high-pressure missions testing psychological limits. 

• 💥 Leadership Firefight 
  Force teams to unite under extreme resource scarcity - survival hinges on galvanizing broken morale. 

• 📊 Data Warfare 
  Crack real-time market puzzles where one misread analytics move triggers catastrophic chain reactions. 

• 💡 Innovation Blitz 
  Spark paradigm-shifting solutions within ticking clocks, turning supply-demand clashes into market domination opportunities. 

 

每一场挑战，都是商业世界的缩影；每一次抉择，都可能决定企业存亡。 
Every Challenge Mirrors the Corporate Battleground. Each decision could mean corporate survival or collapse in this high-stakes arena. 

 
【八大行业领袖图谱——谁能在血战中称王？ 】
【The Industry Titans: Who Will Reign Supreme?】 
 
节目集结横跨8大产业的创业明星，他们带着辉煌战绩与致命软肋，踏上蜕变之路： 
 
This show gathers entrepreneurial stars spanning 8 industries - these trailblazers bring both glorious triumphs and fatal vulnerabilities as they embark on their metamorphosis journey: 

 
有在美妆界崭露头角的 Consmy 美瞳品牌创办人 Irene；在电商直播界成绩斐然、年销售过四千万的Onni Mart 创办人 Elle Onni；积极开拓不同商业板块的The Raw Note老板 Chris Soh；网红店嘉壹奶茶创办人 Jia Wearn；Most Young 牧养美颜养生顾问 Hann Sen；一圆创办人和礼仪师 Yung Feng，喜悦亚洲滑鸡的 Angus以及“文太太” 凉茶品牌创始人兼歌手 Amy B。 

Consmy colored contact lenses founder Irene, an emerging force in K-beauty innovation; Elle Onni of Onni Mart, the e-commerce livestreaming powerhouse boasting RM40 million annual sales; Chris Soh, CEO of The Raw Note aggressively diversifying across multiple business verticals; viral bubble tea empire architect Jia Wearn (Jiayi Milk Tea); HannSen, the Most Young holistic beauty and wellness authority redefining self-care; Yung Feng, founder of Yi Yuan and memorial consultant bridging tradition with contemporary needs; Angus reinventing heritage cuisine through Happiness Asia Chicken 's tech-driven operations; and dual-threat Amy B, both founder of Madam Boon's Herbal Tea and Mandopop artist—eight warriors armored in ambition, destined to rewrite Malaysia’s entrepreneurial playbook." 
 

【导师天团——商界核武库的终极赋能 】
【The Ultimate Empowerment from a Mentor Dream Team - A Commercial Nuclear Arsenal】 

创业者们的傲人成绩，必须匹配最强大的导师阵容。这次节目请来了台湾商战 CXO 执行长 Jerry 许景泰老师，曾操刀众多知名品牌广告；上市公司独立董事拿督黄婉冰； 拉曼大学商业与金融学院经济系教授；华语商界众筹领军人吴文彬；来自中国的阿里巴巴指定讲师刘晓庆；价值投资教育推动者刘拯穅 Chern Hong 老师；本地十大会计事务所YYC超越集团总执行长拿汀叶欣向。这些导师将倾囊相授，助力创业者成长。 
 
The remarkable achievements of entrepreneurs deserve the most powerful mentor lineup. This program features Jerry Hsu, CEO of Taiwan Commercial Warfare CXO, who has orchestrated numerous well-known brand campaigns; Dato' Ng Wan Peng, Independent Director of a listed company; a Professor of Economics from the Faculty of Business and Finance at Universiti Tunku Abdul Rahman; Wu Wenbin, a leader in Chinese business crowdfunding; Xiaoqing Liu, an Alibaba-designated lecturer from China; Chern Hong, an advocate for value investment education; and Datin Shin, CEO of YYC Beyond Group, a top ten local accounting firm. These mentors will impart their knowledge and experience to empower entrepreneurs to grow. 
 
《创业特种部队》借助主流媒体的传播力与影响力，把默默耕耘的优质创业者推到大 众视野，为他们提供展示自我、获取资源与合作机会的平台。8 集精彩内容，带你见 证创业者的热血与成长。Astro力挺SME，快来感受创业的激情与魅力，锁定《创业特种部队》，一同开启这场非凡的创业之旅！ 

"SME S.W.A.T." leverages the reach and influence of mainstream media to bring outstanding entrepreneurs, who have been working diligently behind the scenes, into the public eye, providing them with a platform to showcase themselves, access resources, and explore collaboration opportunities. Eight exciting episodes will take you on a journey to witness the passion and growth of these entrepreneurs. Astro is committed to supporting SMEs. Come and experience the passion and charm of entrepreneurship. Tune in to "SME S.W.A.T" and embark on this extraordinary entrepreneurial journey together! 

播出平台 | Where to Watch   

《创业特种部队》将于2025年3月22日首播。新剧集每周六晚上8:30在Astro AEC（频道306）、Astro On Demand、Astro GO和sooka上播出。   
 
Catch the premiere of "SME S.W.A.T" on 22 March 2025. New episodes air every Saturday at 8:30 PM on Astro AEC （Channel 306）, Astro On Demand, Astro GO, and sooka.